Kuva ring
Privacy and Cookies Policy

Kuva Systems and its subsidiaries (collectively "we" or "Kuva") respect and are committed to protecting your privacy. This Privacy and Cookies Policy ("Policy") explains the types of personal data we may collect and how we use, share, store and secure your personal data.

For purposes of this Policy, "personal data" means the information either on its own or in combination with other information that identifies you or allows you to be identified, such as your name, physical address, e-mail address or other contact details, online identifiers, details of your use of our websites and other website navigational information, information about you provided to us by our distributors and other partners, details of your participation at our events, and any information that becomes personally associated with you.

Personal Data Collection

We collect personal data in a number of different ways:

We also combine the personal data we collect from different sources for the uses further described below (for example, to identify better the areas of your business interests).

You are not required to provide personal data to us; however, if you do not, we may not be able to provide certain services or information you may request.

We collect a number of different types of personal data:

We may obtain access to and process the personal data of employees and contractors working at manufacturing locations of the company you work for through the services we provide in connection with the sale or license of our software solutions for plant optimization or smart, digital manufacturing. We are committed to using this personal data only for the purpose of the provision of our services, to keep it confidential and to follow the instructions your company may provide to us in this context in a separate agreement, it being understood that we are allowed to use aggregated data for the improvement of our products, services and software solutions.

For the avoidance of doubt, there are certain types of personal data we typically do not collect:

Our Use of Your Personal Data

This Policy provides you with information as to how we may use your personal data. For certain specific applications, we may inform you with additional information about how we will use your personal data when you apply for or enter such applications. We hope this will help you make an informed decision about sharing your personal data with us.

We may use personal data that you provide to us for the following business, transactional and marketing purposes:

For our marketing activities, we process your personal data in our CRM systems. Every promotional communication will include a link allowing you to opt-out of receiving such communications in the future.

The legal basis for using and processing your personal data are, as the case may be, your consent; necessity for responding to enquiries; the performance of requested services; the entering into and performing of contracts and business transactions; and our legitimate business interests.
We may use personal data that you provide to us for the following business, transactional and marketing purposes:

Information Sharing with Third Parties

Within Kuva, we restrict access to your personal data to employees who need to know the information for the above use purposes. We do not rent or sell your personal data to other companies or individuals. However, we may share your personal data with third parties outside of Kuva for the following purposes:

We take commercially reasonable steps to implement contractual safeguards and to promote that the third party companies mentioned above: (i) protect your personal data and keep it secure and confidential; (ii) do not collect, use or disclose your personal data for any purpose other than to perform such functions for us or on our behalf and in accordance with applicable privacy laws and our instructions; (iii) to not keep this information longer than is needed; and (iv) to report to us immediately in case of a data breach incident leading to the accidental or unlawful theft, loss, disclosure of or access to personal data.

We also may offer certain services where you can post information on a Site which will then be available to other visitors of the Site. Examples are discussion forums and comments on blogs. When you post, basic information identifying you as the poster will be made available to other visitors together with your posted information. This information includes your name or alias, and where relevant, may include other information such as your country or the name of the company or organization for which you work. We are not responsible in any respect for the personal data and other information you may choose to submit thereon. We do not verify the information that is posted and cannot be held liable for any inaccurate, incomplete, unauthorized, illegal and/or inappropriate postings. We may also display statistical, reputational and other similar information, for example the number of forum posts you have posted or how useful other visitors have rated your posts. For details, please see the help pages for each service.

Aggregating Information

Aggregated or anonymized personal data does not personally identify you or any other user of the Sites.  It may be used for statistical analysis and administration, including analysis of trends, tailoring products and services, risk assessment and analysis of costs and charges in relation to our products, services and solutions.

Our use of cookies to collect information from you

What are Cookies?

A cookie is a small text file that is downloaded to your computer’s hard drive or stored in your web browser’s memory when you visit our Sites. Cookies help us understand which information and business interests you may have. Cookies help us improve the performance of our Sites and your experience using them. Cookies also allow us to remember your preference settings and to track trends and patterns in how visitors navigate our Sites.

What Cookies or similar technologies do we use?

Our Sites use several types of cookies: "first party" cookies (used by our website only); "third party" cookies (cookies originating from a third party website); "session" cookies (expire at the end of your browser session); and "persistent" cookies (stored on your device between browser sessions allowing us to remember your preferences or actions).

Our use of cookies generally falls into four categories:

Our Sites and emails may also contain small, clear graphic images known as web beacons. Web beacons help us identify user behavior such as the number of users that visit specific pages of our Site or whether the email messages we send have been opened or acted upon.

Setting your cookies preferences

The “help” feature on most browsers will tell you how to stop your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on settings or visiting the website of its manufacturer. For more information about cookies, please visit: www.allaboutcookies.org.

You may deactivate cookies in commonly used browsers. See instructions in these links:

For information about making choices with regard to digital advertising, please visit:

We utilize Google Analytics to understand how visitors are using our Site.  You may opt out of Google Analytics here: Google Analytics Opt-out Link.

Direct Marketing

As noted above, we may wish to provide you with information about existing and new products, services, solutions, about webinars, seminars, trade fairs and other events, and about promotions and offers, which may be of interest to you. We may also invite you to take part in market research or request feedback on our products, services and solutions. This communication may occur by email or telephone (telemarketing).

We will obtain your consent for direct marketing through opt-in, where we are required to do so in accordance with applicable laws, and will keep track of the consent(s) provided by you.

We will ensure that any direct marketing or market research that you receive or are contacted about by e-mail will provide a simple means for you to withdraw from such further e-mail communication.  For example, we may provide you with an ‘unsubscribe’ link in e-mails, or an email address where you can send an opt-out request.

In such cases, we would not necessarily remove all your personal data from our database(s) but would note and respect your changed direct marketing preferences.

Obtaining your consent – Communication Preferences

You may gain a lot of information about our products, services and solutions without having to provide any personal data. However, for certain services, information and events we may require and request certain personal data.  This information will enable us to provide you with additional relevant information or service and to use it for the other purposes described in this Policy or described specifically for the requested service, information or event. We will then provide you with a link to this Policy and the opportunity to configure your communication preferences within our Preference Center.

We will request, where required by applicable laws, that you grant your explicit consent for our online, electronic direct marketing activities and for the use of our cookies. Where required, we will request that you grant your explicit consent for us to collect and use your personal data as explained in this Policy.

Such consent will be requested within the web form or hardcopy form used to collect your personal data and/or provided to you to confirm your registrations or preferences (for example, for offline activities, such as trade fairs, seminars and other events).

In certain cases, we may also request you to confirm your consent through a link in a follow-up e-mail (double opt-in).

Information Security – Cross-border transfers

We have adopted reasonable, risk-based, technical and organizational measures which seek to protect your personal data against unauthorized access, alteration, disclosure or destruction.

Unfortunately, we cannot guarantee the security of any transmission of personal data over the Internet, via e-mail or other electronic communication. We can also not guarantee the security of different methods of electronic storage. Electronic communications such as via e-mail are not secure unless they have been appropriately encrypted. While we strive to protect such information, we cannot ensure or warrant the security of any information transmitted or exchanged between us. You therefore accept the inherent security implications of dealing online and through e-mail and will not hold us responsible, unless a security breach incident has been caused by the specific gross negligence of Kuva, its subsidiaries or its agents.

Given the nature of our business, the information you provide to us may be stored in and transferred to countries that offer varied levels of data protection. Often, the personal data we use under this Policy is on cloud applications and servers which may be located around the globe. We may use and store personal data we hold about you in any country in which we maintain offices.


We retain your personal data in our active systems as long as you have accessed or used our Sites and services or have interacted with us online or offline over the past twelve months, and as long as we may need the information for the purposes described in this Policy. Beyond this period, we archive your personal data in a secure environment or delete it.

If you don’t log on to one of our Sites for at least twelve or more months, you hereby agree that we may permanently delete your accounts and all the data associated with it.

We may retain and use your information for longer periods as necessary to comply with our legal obligations, to resolve disputes and/or to execute and enforce our agreements.

Links to other websites

Our Sites may contain links to other websites.  We are not responsible for the content, terms of service, security and privacy practices of these other websites. Your access and use of such links or websites remains solely at your own risk. You should be aware of this when you leave our Sites and we encourage you to read the privacy statements on other websites you visit.

How to access, correct or delete your Personal Data

Under applicable privacy laws, you have certain rights in relation to the personal data we hold about you, such as rights of information about and access to your personal data, rights to rectify your personal data, rights to reject or restrict certain processing, rights to delete your personal data and rights to be forgotten.

A number of our Sites (for example, where you have a registered account) allow you to see the personal data we hold about you, to amend and correct this information and to deactivate your registration yourself.

You can also request for the exercise of those rights by contacting us using the below Contact Us information or through the Contact Us form that is accessible at the top of each page within the Kuva.com domain.

Contact Us

If you have questions regarding this Policy or our handling of your personal data, please contact us at info@KuvaSystems.com.

Changes to this Policy

Please note that we may update or change this Policy from time to time. When we do, we will revise the last updated notice at the bottom of the Policy.  If the changes are material, we will also provide a more prominent notice on our corporate website. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

This Policy was last updated on September 11, 2020.